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    Vodafone Toolkits

Vodafone Toolkits

With three outsourced recruitment partners communicating to 140k candidates every year - we needed to put something together that would make it as easy as possible for teams to market vacancies and communicate with candidates - but also make their efforts more successful. 


The toolkits were created to enable Vodafone outsourced partners to attract and communicate with candidates in a consistent and brand aligned way. This included everything from job postings, posters, print ads to good job cards - delivering the recruitment messages to candidates in a brand aligned way with the right tone of voice.


Vodafone works with outsourced partners to recruit new employees. These partners are onsite and to candidates and hiring managers - they are the Vodafone recruitment team. Each partner had used their own methods of attraction and branding - which led to confusion and inconsistency to candidates. The toolkits that were produced were created to bring consistency and to empower the Vodafone recruitment team with the right message.


Working with three resourcing partners, senior internal stakeholders and our preferred advertising partner it was clear that consistency was lacking – and in true Peters-Fox style advertising toolkits were created for each partner – each focusing on the most successful routes to market – to empower recruiters to attract candidates in the way Vodafone preferred.
For example, in retail ‘walk ins’ were the most successful route for Vodafone and so collateral and material was specially created for stores, online job postings were also specially created – and the refresh of the referral scheme helped increase direct sourcing numbers.


  • Job postings
  • Posters
  • Leaflets
  • Print Adverts
  • Exhibition stands
  • Email alerts
  • Good Job cards
  • Employer profile
  • Booklets
  • Lanyard card


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News & stuff from Peters-Fox