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  • TUC Kate and Umar Animation
    campaign and DVD 

WORK /
TUC

The TUC is the voice of Britain at work. With 54 affiliated unions representing 6.2 million working people. Peters-Fox were asked to help promote learning within the union.

What

Unionlearn, the TUC's learning and skills organisation, wanted to launch a new animated film, “Kate and Umar's Incredible Learning Journey”. Featuring cartoon characters of Lily Allen and the Levellers, the ten-minute animation is intended to reach new audiences and encourage individuals to return to learning. 

Why

This animation was a first for Unionlearn who wanted to reach new audiences with their learning message. There has been a quiet revolution in the workplace - trade unions and Union Learning Reps are helping to improve the workforce's skills, which in turn, benefits employers, individuals, and the economy. By showing the DVD at events such as Glastonbury and other music festivals unionlearn wanted to encourage people from all walks of life to consider how the unions could help with their education.

How

The film celebrates the contribution that trade unions are making to tackle the UK’s skills crisis and how they’re improving individuals' skills. The film was shown at Glastonbury and broadcast to a wider audience through You-tube, MySpace, and Facebook. Unionlearn really wanted to use our brilliant animation skills.


(Did we mention Laurie’s work on the record-breaking Ricky Gervais Podcast and with BAFTA-winning script-writer Danny Stack?)

+ Danny Stack

Delivered

  • Video and DVD production
  • DVD authoring
  • Animation
  • Campaign creative
  • Project management

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News & stuff from Peters-Fox