Oracle’s ‘imaginary’ Fizzable media agency looks to Tractor Mag to better understand how Oracle helped them with Big Data and digital experience problems.
Oracle were looking to sell products in a story, a story associated with solving some of the problems with paywall customers and their digital experiences. A quirky animation was the creative route chosen as the main approach in telling the story.
Targeting IT Managers, the subject matter of Oracle and customer products was a difficult one to listen to without completely nodding off, this is why a short animation was a chosen. The animation talked about the solutions Oracle could deliver in solving some of big digital issues media companies face today. With some added humour in the script and in the visual storyline the animation was able to make a boring subject watchable and engaging.
Peters-Fox produced a quirky animation highlighting the digital transformation pain points familiar to media companies around the world as well as the simple Oracle solutions they can employ to improve digital revenues and overall customer experience.