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  • Global recruitment proposition

Recruitment brand

The previous Regus branding needed refreshing – it had to reflect the company Regus had grown into – and more importantly the pace and scope of its future. We had to get across what Regus do and how they do it -  and wrap all this  up in a message that aligned with their corporate brand. 


We needed to create a brand a new ‘global’ recruitment brand for Regus. Their B2B brand didn't resonate with their volume hiring needs - so they needed candidates to quickly understand who Regus are, what they do and why you should join them.


With a global team there were heaps of different attraction messages out there - with very different standards. We needed the teams recruitment efforts to line up – improve the candidate experience and most importantly reflect the future of Regus.


First of all we LISTENED. To recruiters, employees, senior stakeholders and most importantly candidates. After interpreting these insights we developed the ‘make business happen’ concept - that underpins the new recruitment brand. It sets expectations to the candidates from the outset – driven talent who will further their own career using their passion and initiative. It also clearly indicates their type of business and what they deliver to their clients. All in one line. After a few weeks of using this, Regus had more candidates applying for jobs and a better quality candidate was applying as a result.


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