Katrina (the loud one) has worked in recruitment marketing since 1995. Her first role in media set her up to respect deadlines and advertising processes - where she was quickly picked up by a global advertising agency - one of her clients. Here she stepped up her media knowledge and worked on global multi-channel campaigns for clients such as BA, PWC, Bupa, PepsiCo, Orange, Sainsbury's, B&Q, DHL, DRKW.
Following a brief spell in product marcomms Kat moved in-house to head up Employer Branding for the worlds leading telco. Her three years in their resourcing team gave her a deep understanding of recruitment processes and the importance of the candidate experience. This set Katrina up to consult with some of the biggest names in the world - helping them improve their external perception - before setting up Peters-Fox, which was her response to raising the quality of delivery in the recruitment industry.
Interesting facts about Kat:
Was in the Yorkshire Post pop band
Lived in a stately home
Favourite film is Convoy